Job Details

CMO / Head of Marketing
Permanent
Central London
£80,000
March 18, 2019

Head of Marketing (AI Banking Investment co)- London, City - £60k-80k DOE

(Head of Marketing, 

 

  • Mandarin is ESSENTIAL (Written and spoken) 
  • 12 months FTC
  • £35k-40k
  • Marketing Manager 
  • Global property Investment firm 

 

 

 

My client is a data driven financial assistant that lives in Facebook Messenger as your ever-funny and trusted sidekick. You connect your current account to them and their AI delivers on three principles of financial well being:

 

  1. Save money without thinking about it
  2. Invest your savings: You can currently move your savings into a 3% return option offered by our P2P partner RateSetter, more investment options to come.
  3. Don’t get ripped-off: They will highlight and switch your utility provider, your bank overdraft, your credit card or your loan if you are overpaying on any of these. All you will have to do is say “Yes!””

 

They have 200k users now and looking our head of marketing to take them to 1m users!

 

REQUIREMENTS
What you can imagine doing:

 

  • Owning the marketing approach for them from a positioning to an acquisition perspective.
  • Have a very customer-centric approach to growth: using both quantitative and qualitative techniques to inform customer segmentation, develop personas and measure customer success.
  • Being able to translate their brand  to a clear story and content that resonates with users and comes clearly clearly.
  • Have an appreciating for PR and taking the story for them and producing a PR machine around their mission
  • Have a product approach to growth and be able to work with the product –
  • Be able to work with data: Go into the funnel and the conversion metrics and find ways to improve them.
  • Previous Hands-on experience with a wide range of analytics, marketing and automation tools, such as Google Analytics, AdWords, Facebook, Mixpanel, Intercom, Segment and Optimizely.
  • Be creative and have an appreciation to creating engaging content using video and other mediums.

 

Is this role for you?

 

  • Have an entrepreneurial mindset and don’t like to be told what to do
  • Want to experiment and learn
  • Proven you can grow a marketing channel
  • Have an aggressive growth mindset
  • Have been at a creative or fast growing startup
  • Want to make decisions and take full ownership.

 

BENEFITS

 

  • Work in one of the hottest fintech startups in London
  • Own part of the company through stock options – we’re all in this together
  • Work from our (soon to open) Athens office whenever you want
  • Team trip to secret destinations once a year

 

 

If you believe you have the skills to fulfill this exciting role, please apply below