Job Details

Marketing Executive Marketing
Permanent
London, City
£30,000
November 5, 2021

PPC Executive (Paid Media)

A specialist, award-winning digital agency famed for designing, building, maintaining, optimising and promoting websites 

 

Job Description:

 

They are hiring a full-time Paid Media / PPC specialist who will be responsible for day to day management of client ad accounts across multiple networks including Google Ads (search & display), Google shopping, Facebook, Instagram, Microsoft Ads and LinkedIn. 

The Paid Media / PPC specialist’s role will be to ensure all new and existing client strategies are being executed, developed and improved on to the highest possible standard. The Paid Media / PPC specialist is responsible for ensuring client objectives are met along with the department’s goals.

They will identify opportunities for growth, optimise client campaigns. You will have at least 2 years experience in managing PPC campaigns across Google search & Facebook and be hungry to keep learning new ad networks and strategies. 


Day to day tasks will include:

  • Creating client strategies and timelines based on the client’s needs and budgets.
  • Management of client PPC campaigns across a number of ad networks Google Ads (search & display), Google shopping, Facebook, Instagram, Microsoft Ads and LinkedIn.
  • Analysing campaign performance
  • Day to day campaign optimisation including bid adjustments, negative keywords & placements,
  • Keyword & audience research
  • Competitor analysis
  • Reporting on campaign performance
  • Communicating with client stakeholders and the cross-departmental agency team.

Required Competencies

  • Attention to Detail. Thorough in accomplishing a task with concern for all the areas involved, no matter how small. Does not let important details slip through the cracks or derail a file.
  • Calm under pressure. Maintains stable performance under pressure or stress.
  • Flexibility/adaptability. Adjusts quickly to challenging priorities and conditions. Copes effectively with complexity and change.
  • Logical reasoning. Able to understand, analyse and evaluate arguments.
  • Organisation and planning. Plans, organizes, schedules and budgets in an efficient manner. Focuses on Key priorities
  • Pro-activity. Acts without being told what to do. Brings new ideas to the agency.
  • Strategic thinking/adaptability. Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive analysis of current and future trends.
  • Team Player. Reaches out to peers and cooperates with team to establish an overall collaborative working relationship.
  • Technological Affinity. Comfortable with and can use current technologies.

  • Work ethic. Possesses strong willingness to work hard to get the job done. Has a track record of working hard.

Industry Experience

  • 2+ years experience managing PPC accounts across Google Ads search, Facebook & ideally one other network from the following – Google Display, Instagram, LinkedIn.
  • Demonstrable track record in delivering PPC campaigns with proven success.
  • Strong communication skills with the ability to be able to communicate effectively with all levels within the business.
  • Extensive hands-on management experience of digital media through daily bid optimisation, landing page analysis, campaign performance metrics (impressions, ROI, CTR, CPL, CPA, quality scores, auction insights) spend across many campaigns.
  • Knowledge of tracking systems and Google analytics.
  • Strong analytical / reporting skills with an advanced working knowledge of Microsoft Excel
  • Team player with personal characteristics that engender trust and confidence.

 If this is of interest, please get in touch ASAP